Ep 10 How Podcasting Can Help You Grow Your Business | Haylee Gaffin of Gaffin Creative
Today we talk to Haylee Gaffin of Gaffin Creative and the Clocking In podcast who helps people produce and launch their dream podcast. Haylee sheds light on how beneficial podcasts are for repurposing content; and if you don’t already know, repurposing content is one of the best tools to use as a creative entrepreneur. Repurposing content goes hand-in-hand with the saying, “Work smarter, not harder”. We talk with Haylee about how now more than ever it’s important to build the know, like, and trust factor with your clientele, and how you can do this with podcasting.
It may seem overwhelming to start your own podcast when there are so many podcasts out there already. Still, Haylee affirms that you can have a powerful podcast with the right content and the right strategy that benefits and boosts your business. Haylee shares the top 3 benefits of having a podcast along with her tips on starting a podcast with what to do and what not to do.
As always, we uncover the realness of entrepreneurship, and Haylee shares with us how one of her biggest failures of losing a (really great) client gave her insight on where she could improve. Since then, she has implemented a new and highly successful strategy with all her clients moving forward. We love hearing from entrepreneurs who are willing to receive feedback with grace and pivot if needed.
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