Pricing Psychology - Charm VS Prestige Pricing | Fearless Fifteen
Whether you are just beginning your business or you are pivoting to the next level in your business you’re most likely going to ask yourself the question - how do I price myself?
And it’s a very important question to ask because how you price yourself will inevitably attract different clients. Therefore, it’s important to know who your dream client is and what is the best way to set your pricing in order to attract those dream clients.
In this Fearless Fifteen episode, I am talking about two different pricing structures that you can use when determining how best to set your pricing at different stages of your business, for different offerings you may have, and for different types of clients that you’re attracting. These two structures are Charm Pricing and Prestige Pricing.
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