Ep 31 Paid Marketing and Google Ads Coaching Session | with Malina Taylor of Malina Taylor Photography
Let’s talk about organic traffic vs. paid traffic. You’ve built your website, your social media content is flowing, and you’ve got blog posts written and posted. In other words, your organic traffic is built, and now it’s time to dive into paid marketing. Paid traffic is an excellent way to bring more people your way. But how do you do it and what are things to consider? Listen to this episode where I coach Malina Taylor of Malina Taylor Photography on how to get started and be successful with posting Google ads.
We talk about:
- Knowing if you’re in the action phase and ready for people to sign and commit, or if you are in the exposure phase where you just want people to start noticing you
- The benefits of having organic material (blog posts, reels, tiktoks etc.) already set up prior to posting ads
- Making sure your blog content is long enough in order for Google to pick up on them easily
- Looking at how to capture someone’s attention with the 7-word rule
- Creating reels that show your face and give your followers informational content they want to know about
- And lastly because we’re entrepreneurs, we touch on doing scary things. The importance of respecting the process with its highs and its lows. You will go from being scary and hard with not much is happening to being scary and hard because you’re overbooked and have so much to manage.
If you’re ready to take your business to the next level and bring more traffic to your service or product, this episode is for you.
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