Fearless Fifteen | Using a Brand Name or a Personal Name for Your Business?

In the world of entrepreneurship, one of the first and most crucial decisions you'll make is choosing the name for your business. It's a decision that can shape your brand's identity and leave a lasting impression on your audience. But, should you go with your personal name or opt for a brand name? In this episode, we delve deep into the pros and cons of each option to help you make an informed choice.

Key Points Discussed:

Building Client Relationships: Does your name create a more personal connection with your clients. Does it convey trust and likability?
Vision and Future Growth: Consider whether your chosen name aligns with your long-term business vision. Will it adapt as your business expands, or will it become limiting? Aesthetic Appeal: The sound and aesthetics of your name matter. Do you like the way it rolls off the tongue, and does it resonate with your target audience?

Who Should Tune In?

If you're grappling with the challenge of naming your business or contemplating resurrecting that adorable AOL username from yesteryears, this episode is a must-listen. I’ll share my insights and considerations to help you make a name choice that sets you up for success.

Give it a listen and ensure that your business starts with the right name, setting the stage for a thriving future.

Fearless Fifteen | Using a Brand Name or a Personal Name for Your Business?

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