Part 3 of 5 How to Ethically Scale Your Business without Using Slimy Marketing Tactics: The DESIGN of Your Business Outside of the Aesthetic

Design is so much more than your logo, typography and your brand colors. In this 3 of our 5-part series, we’re going deeper and thinking wider about the design of your business.

Beyond the aesthetic piece of designing your business is what I call, design functionality. Similar to brand identity, marketing materials and web design, the design functionality of your business is just as critical in building your business.

Both equally important, design aesthetic encompasses the LOOK of your business while design functionality encompasses the FEEL of your business, i.e. What draws people to your business based on how it makes them feel, and also, how it makes you feel? Designing your business to fit with your personal life and your long-term goals and visions, and finding ideal clients that fit your personality type and the types of people you enjoy being around. Never forget, people will hire you for you, not your photography, so design it in a way that aligns with who you are.

I also share some staggering facts about user experience and your website that will help you consider the design piece of your business.

In the last episode, we talked about the foundation of your business and the very first pillar of marketing your business, DISCOVERY. Make sure to give that a listen if you haven’t already.

This 5 part series is a Birdseye view of my Launch to Livelihood Course. I’m sharing this episode series with you to give you a taste of what we go into during the course, and if you’re interested in growing your photography business click the link below to learn more!

Launch to Livelihood 12 Week Course

Part 3 of 5 How to Ethically Scale Your Business without Using Slimy Marketing Tactics: The DESIGN of Your Business Outside of the Aesthetic

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